SYNDICAT NATIONAL DES GUIDES DE MONTAGNE, 2017
Support in defining the brand strategy, creating an internal & external marketing and communication action plan & recommendations for seeking funding.
Professional association of mountain guides. It is responsible for training guides, protecting their professional interests and promoting their activities.
The SNGM wanted advice in seeking funding after having been supported in defining its brand strategy and creating its marketing and communication action plan.
Our mission?
_Carrying out a SWOT audit on the brand;
_Running of five workshops with guides;
_Definition of the brand platform;
_Definition of a differentiating positioning relative to the competitive environment;
_Reflection as to the brand name;
_Creation of the brand signature;
_Creation of the logo and graphic universe;
_Formulation of the storytelling;
_Construction of a marketing and communication action plan, both for internal use and for the general public;
_Creation of a financial partnership level grid;
_Formulation of twelve operational recommendations to develop funding sources;
_Creation of a financial partnership grid with 4 levels
Results?
brand strategy
marketing and communication action plan
baseline
financial partnership grid
The results?
Excerpts from the brand strategy
Excerpts form the internal & external marketing and communication action plan
In the client’s own words
A big thank-you for your intervention! It was a great way to get a lot of people back on track!